With the expansion of digital media and social networks, as well as increasing competition among companies, the advertising industry has become more important than ever in recent years. Marketing and advertising experts say that effective advertising plays an important role in introducing products, attracting customers, increasing sales, and helping businesses develop.
Advances in technology and changes in consumer behavior have also brought significant changes to the advertising industry. Many businesses now use digital advertising alongside traditional methods to attract more customers and maintain an effective presence in the market.
Hamidullah, an official at an advertising company, says the company has been providing printing and advertising services since 2022. He says the company was established with the aim of providing high-quality, fast printing services that meet professional standards.
“Attracting customers at the beginning of our operations and rising costs were among the biggest challenges for the company. However, by providing quality services at reasonable prices and ensuring customer satisfaction, we have been able to manage these challenges,” he says.
Mohammad Hassan, an employee in the graphic design section, says his interest in design, printing, and advertising led him to this profession. In the graphic design section, he is responsible for designing orders, preparing print-ready files, working with design software, and coordinating with customers.
“I entered this profession because of my interest in design, printing, and advertising, and I wanted to use my skills in this work environment. So far, I have learned skills such as graphic design, working with design software, preparing print-ready files, communicating with customers, and working with printing machines. This job has increased my experience, skills, and income and helped me achieve financial independence. It has also given me opportunities for career growth. However, dealing with increased workloads when there are more orders, delivering orders on time, and meeting customers’ expectations are among the main challenges of this profession,” he adds.
Hasibullah, a management employee at an advertising company, also says that, in addition to managing administrative affairs, he is responsible for communicating with customers and selling printing services. He says working at the company has given him the opportunity to gain experience and improve his skills in design and communicating with customers.
“I am also responsible for talking to customers and selling printing services. During this time, I have gained more skills in design and coordinating with customers. This job has had a positive impact on my personal and financial life and has caused me to become self-sufficient and financially independent. However, competition in the market, attracting customers’ attention, and providing quality services are among our main daily challenges,” he says.
Amanuddin, another printing employee at an advertising company, says his interest in printing and advertising led him to this profession. Alongside his studies, he spends part of his time working at the company to gain the necessary experience and skills.
“I study for half of the day and work for the other half so that I can learn and gain experience. I have recently started working and want to gain more skills and experience in printing and advertising so that I can work professionally in this field in the future,” he says.
Meanwhile, Jan Mohammad Jaihoon, a university lecturer, says advertising is an important factor in introducing products, attracting customers, and increasing sales. He explains,
“Advertising plays an important role in introducing products, attracting customers, and increasing sales. By creating healthy competition among companies, the advertising industry can contribute to business growth and the economic development of the country. However, a shortage of capital and skilled workers, limited use of new technologies, and a lack of awareness among some businesses about the importance of advertising are among the main challenges facing this industry.”
The global advertising industry is also moving toward greater use of digital and data-driven tools and new technologies, including artificial intelligence. Advances in these technologies have changed the way companies communicate with their audiences and market their products, bringing competition for customers’ attention to a new level.
Reporter: Samira Sirat
