KABUL (SW) – India’s well-known dairy brand, Amul will be sponsoring Afghan cricket team for world cup 2019 in England.
An agreement was signed in this connection between the Afghanistan Cricket Board and the Gujarat Co-operative Milk Marketing Federation (GCMMF) which markets brand Amul which has been collaborating with multiple sports events to connect with the youth to promote consumption on of dairy products fashionable.
Afghan players would wear logo on the arm and front side of their shirts.
R S Sodhi, managing director of GCMMF, recalled the ‘Frontier Gandhi’, Abdul Ghafar Khan, visited Amul milk factory exactly 50 years ago. He added the new partnership would further revive and strength ties between India and Afghanistan.
Thanking, Amul, India and BCCI Asadullah Khan, CEO of the ACB, said cricket is number one sports in Afghanistan, and everyone love and likes cricket. “Its good sign of peace. BCCI is helping us, and also the government, it’s a good opportunity. It will help in peace”, local media quoted him.
With this deal, Amul has become the first Indian-based company to sponsor the Afghanistan cricket team. The value of the deal was not announced, but it is said ACB would get $ 150,000 for the deal.
India is helping building Kandahar cricket stadium. With a capacity of 14,000, the stadium is being built with $1million grant from India.
It is worth noticing Alakozay Group of Companies inked a 10-year deal worth with the ACB in 2015, however, it has been scraped without any reasons stated publicly. The ACB has asserted that Afghanistan is a full-ICC member now, and the ACG should pay more than the previously settled amount of $ 130,000 annually.
Afghan team will play a warm-up match with Pakistan on 24th of May with England on the 27th of May.
The schedule of World Cup matches of Afghanistan team is as follows: With Australia on June 1st, Sri Lanka on June 4th, New Zealand on June 8, South Africa on June 15th, England on June 18th, India on June 22nd, Bangladesh on June 24th, Pakistan on June 29th and West Indies on July 4th.